HOW DO YOU DIFFERENTIATE YOUR TOURNAMENT AND YOURSELF FROM EVERYONE ELSE?

HOW DO you assure your charity golf tournament maximizes profits? 

Unfortunately, No. Simply stated, the "What" you are doing - hosting a charity golf event for a very noble cause - is not special or unique and very rarely will it properly set your event apart. A combination of factors below can help create a successful event, but alone they will not suffice.

A quick look at a sample of common "differentiation points" : 

• Playing the "best course" in town? 
• Free or better quality food and drink? 
• Great prizes and swag? 
• Famous guests in attendance?

Given enough time or more honestly, enough money, each of the ideas above can be easily replicated and/or enhanced. But there also comes a tipping point when the costs erode any and possibly all of your profit margins. 

Unfortunately, No. Also, "How" you're planning to attract golfers, sponsors, and most importantly money are also not unique. HK Golf Productions certainly still advocates using a combination of a few selected channels below, but even when combined with your "What" they alone will not make your event a success.

A quick look at a sample of common "differentiation points" :

• Cold calls, emails, an active social media presence?
• An established friend, family, and colleague network? 
• Well-known corporate sponsors?
• Pricing your event lower/higher than others?

If you to look at these honestly, there is no place that offers enough differentiation when charity golf events are compared. People receive hundreds of calls/emails per day. We all have established networks, but each of those people are part of countless other networks, all pulling at them simultaneously. Lastly, there is a tournament available to fit literally any budget - no matter how big or small.

"Why" is your savior. People love connecting to stories. Articulating the reason(s) you've decided to embark upon this journey - TELLING YOUR STORY - is the best and sometimes ONLY place you can differentiate your cause, yourself, and your charity golf event. Done thoroughly and honestly, telling your unique story of "Why" will make the details of the "How" and the "What" more a formality than a necessity, and provides you the flexibility needed to price your tournament at a cost that guarantees maximum profit.

• Your story can never be duplicated, it is yours and yours alone.
• Your story provides people with a sense of inclusion, people will always rather be a part of a story as opposed to simply hearing about it.
• Your story provides people with a sense of accountability and trust, and provides donors immediate transparency into where their donation is going.
• Your story provides possible donors and sponsors every chance to, "Invest in people, not ideas."